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Home Weekly Editorial

Beyond the Screen:The Hidden Cost of Social MediaWhen every click leaves a footprint, are wesacrificing our privacy, safety and peace of mind?

Kashmir Pen by Kashmir Pen
1 week ago
in Editorial, State News, Weekly
Reading Time: 4 mins read
Beyond the Screen:The Hidden Cost of Social MediaWhen every click leaves a footprint, are wesacrificing our privacy, safety and peace of mind?
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Dr Towseef Bhat

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“Just one photo.”That was all she uploaded a smiling selfie on her birthday, shared with friends and family. Within days, the picture had travelled far beyond her circle. It appeared on fake profiles, strangers began sending disturbing messages and her personal details were pieced together from seemingly harmless posts. What was meant to preserve a happy memory became the beginning of fear, anxiety and a desperate struggle to reclaim her privacy.
This is not merely the story of one young woman. It reflects a growing reality experienced by millions of people across the world. Social media has revolutionised the way we communicate. It has connected families separated by continents, empowered small businesses, amplified social movements and given ordinary people a global voice. Yet behind every “like,” “share,” and “follow” lies an invisible price. Our personal information has become one of the most valuable commodities of the digital age. Every photograph uploaded, every location tagged, every search made and every comment posted contributes to a permanent digital footprint that may remain online long after we have forgotten it.
Perhaps the greatest concern today is the safety of girls and women in digital spaces. Social media has created opportunities for learning, networking and self-expression but it has also exposed women to cyberstalking, online harassment, identity theft, deepfake images and digital blackmail. A single photograph can be manipulated using artificial intelligence, creating fake images or videos that appear disturbingly authentic. Such misuse can destroy reputations, damage careers and leave lasting psychological scars.
For many young girls, the internet has become both a classroom and a battlefield. Instead of finding encouragement, they often encounter anonymous abuse, threats and relentless judgement. Many hesitate to report online harassment because they fear being blamed or misunderstood. Digital violence may leave no visible wounds, but its emotional impact can be profound.
Equally alarming is the silent erosion of privacy. Every time we install an application, accept permissions without reading them, or allow websites to track our activity, fragments of our personal lives are collected. Technology companies analyse browsing habits, shopping preferences, travel patterns, and online interactions to build detailed profiles of users. While personalised services offer convenience, they also raise important questions: How much do companies know about us? Who owns our personal information? How securely is it stored? Most importantly, who decides how it is used?
Beyond privacy lies another growing crisis that often receives less attention mental health.Social media encourages us to compare our everyday lives with carefully edited highlights from others. Perfect vacations, flawless appearances, luxurious lifestyles and constant achievements create unrealistic standards that few can genuinely attain. The pursuit of online approval through likes, comments and followers has become an invisible competition, especially among teenagers and young adults. Feelings of inadequacy, anxiety, loneliness and depression are increasingly linked to excessive social media use. Ironically, a generation that has never been more connected is also reporting unprecedented levels of emotional isolation.
Children, too, face unique challenges in this digital environment. Excessive screen time reduces outdoor play, affects concentration, disrupts sleep and limits meaningful face-to-face interaction with family and friends. Without proper guidance, children may unknowingly share personal information, interact with strangers or become victims of cyberbullying. Digital literacy is therefore no longer optional it has become an essential life skill.
Artificial intelligence has added another dimension to these concerns. AI-powered tools can generate convincing fake videos, clone voices, imitate writing styles and manipulate photographs with astonishing accuracy. While these technologies hold enormous potential in medicine, education and scientific research, they also provide powerful tools for misinformation, fraud, impersonation, and online exploitation. As innovation accelerates, society must ensure that ethics progress alongside technology.
Yet the answer is not to abandon social media. These platforms have transformed education, disaster response, entrepreneurship and civic engagement. They allow ideas to cross borders instantly and have given countless individuals opportunities that were once unimaginable. The challenge is not the existence of technology but the manner in which it is used.
Building a safer digital future requires collective responsibility. Governments must strengthen data protection laws and enforce them effectively. Technology companies must prioritise user privacy, improve security measures, and act swiftly against harassment and abuse. Schools should incorporate digital citizenship and online safety into education so that young people learn not only how to use technology but also how to use it responsibly. Parents must encourage open conversations with children about online behaviour instead of relying solely on restrictions. Above all, users themselves must think carefully before posting personal information, sharing their location, or trusting unknown individuals online.
Every click creates a record. Every post leaves a footprint. Every digital choice shapes our future identity. Privacy is no longer a luxury reserved for the cautious; it is a fundamental right that deserves protection. Safety is no longer limited to streets and public places it now extends to screens, smartphones and social media platforms. Mental well-being is no longer threatened only by events in the physical world but also by experiences in the virtual one. As we continue to embrace the remarkable possibilities of the digital age, we must remember a simple truth: technology should enrich human lives, not endanger them. In the race to stay connected, we must never lose sight of what matters most our dignity, our security, our peace of mind, and our humanity.
The next time we unlock our phones and prepare to share a photograph, a thought, or a moment from our lives, perhaps we should pause for just a second and ask ourselves one question:
Are we sharing a memory or giving away a piece of ourselves?

Dr Towseef Bhat can be reached at essarbhat22@gmail.com

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