An American Entrepreneur Launches a New Handicrafts Brand

After seven years, an American entrepreneur has arrived in Kashmir to launch a new handicrafts brand called ‘This is Qadri.’ His mission is to introduce Pashmina to Generation Z and bring it to high-end retail stores in America. This initiative represents a rejuvenation for our handicraft sector, which has faced a downturn in recent years. It is crucial that we support individuals like him who are committed to elevating our traditional crafts to new heights, said Mehmood Shah.