Chief Minister Omar Abdullah on Friday visited SATTE 2026 at the Yashobhoomi Convention Centre, Dwarka, Delhi and reiterated his Government’s commitment to strengthening Jammu & Kashmir’s position as the country’s premier all-season tourist destination.
At SATTE 2026, the Chief Minister visited the Jammu & Kashmir Pavilion (Hall-1A) and was accompanied by his Advisor Nasir Aslam Wani; MLAs Pirzada Farooq Ahmad Shah (Gulmarg), Tanvir Sadiq (Zadibal) and Altaf Ahmad Wani (Pahalgam); and Director Tourism Jammu, Vikas Gupta.
He undertook a guided walkthrough of the pavilion, interacted with tourism stakeholders and leading travel and tour operators, and spoke to media highlighting Jammu & Kashmir’s evolving tourism landscape.
On the sidelines of the exhibition, the Chief Minister held further detailed interactions with tourism stakeholders in New Delhi, reiterating the Government’s resolve to enhance tourism infrastructure, improve connectivity and promote sustainable tourism across all regions of Jammu & Kashmir.
During his engagement with industry leaders, he emphasized that Jammu & Kashmir today offers a diverse and expanding tourism portfolio — ranging from adventure tourism and rich heritage experiences to pilgrimage circuits and world-class MICE opportunities. He invited travellers and investors alike to discover an open, vibrant Jammu & Kashmir, ready to welcome the world with renewed confidence and warmth. On the occasion, the Chief Minister also toured the exhibition area.
Jammu & Kashmir’s participation at SATTE 2026 featured nearly 70 tourism stakeholders as co-exhibitors, showcasing destinations,
services and promotional material highlighting the region’s tourism, heritage, adventure & pilgrimage tourism potential. Live performances by traditional folk musicians added cultural vibrancy to the pavilion and attracted significant visitor interest.
Officers of the Tourism Department shall be engaging with travel trade representatives during the exhibition, with the objective of strengthening tourism promotion and increasing tourist footfall in Jammu & Kashmir.
