Bureau of Indian Standards (BIS), Jammu & Kashmir Branch Office (JKBO), organized a Sensitization cum Helmet Awareness Drive at Bahu Plaza, North Block, Jammu on 8th October 2025 as part of the celebrations for World Standards Day (WSD) 2025.
World Standards Day is observed globally on 14th October every year to recognize the collaborative efforts of experts worldwide who develop and implement voluntary standards for the benefit of society. In commemoration of this occasion, BIS JKBO organized a series of programs, including the Helmet Drive cum Awareness Program and Quality Walk/Run, to engage students from Shiksha Niketan Senior Secondary School, Kendriya Vidyalaya Rahya Suchani, and the Central University of Jammu.
The Helmet Awareness Drive was organized in collaboration with the J&K Traffic Police, Jammu, with the objective of creating awareness among consumers about ISI-marked products, BIS Hallmarked jewellery, and the BIS Care Mobile App.
The drive was inaugurated by Shri Arvinder Singh Kotwal, Additional SP Traffic City, Jammu Police, and supported by his team. Shri Kotwal appreciated the efforts of BIS for organizing such an impactful initiative and urged two-wheeler riders to use ISI-marked helmets only, emphasizing that safety should never be compromised.
During the event, BIS also felicitated the winners of the National Level Online Quiz Competition organized by BIS. Ms. Janhvi Paliwal, who secured the first position, and Ms. Madhavi Gupta, who received the consolation prize, both students of Shiksha Niketan Senior Secondary School, Jammu, were honored by Shri Arvinder Singh, Deputy SP, Traffic Police, Jammu, for their outstanding performance and active participation.
During the drive, BIS officials sensitized two-wheeler riders and consumers about the importance of purchasing ISI-marked products and explained the features and benefits of the BIS Care App, which allows consumers to verify the authenticity of ISI and Hallmark-certified products. Students of Shiksha Niketan Senior Secondary School, Jammu, actively participated by distributing pamphlets and assisting the BIS and Traffic Police teams in spreading awareness.
On this occasion, Shri Tilak Raj, Director & Head, BIS JKBO, along with Shri Pankaj Atri, Joint Director, Shri Hitesh Yadav, Deputy Director and Shri Ashish Dwivedi, Standard Promotion Officer, BIS-JKBO emphasized that non-ISI, sports, or miner helmets should never be used while riding two-wheelers, as only ISI-marked helmets conforming to IS 4151 provide adequate protection in case of accidents.
The initiative was well-received by the public, and many participants downloaded the BIS Care App on the spot to verify products and learn more about BIS certification schemes.
BIS officials also highlighted that instances of fake ISI-marked products have been reported in the market and advised consumers to always verify the authenticity of such marks before making a purchase. Consumers can verify the genuineness of ISI-marked products through the BIS website (www.bis.gov.in) or the BIS Care App.
The general public is encouraged to report any misuse of the ISI Mark to the Head, Jammu & Kashmir Branch Office, BIS, Lane No. 04, SIDCO Industrial Complex, Bari Brahmana, Jammu–181133 (J&K). Complaints can also be sent via email to jkbo@bis.gov.in or complaints@bis.gov.in, or by contacting 01923-222690. All such information will be kept confidential.
