Vijay Garg
Many years ago a big Indian industrialist was to come to a city. People were suspicious that there would be no shortage in welcoming such a big man. That’s why the entire preparations for the reception at the airport were done in full swing. But when the industrialist came, he had a small bag hanging on his shoulder and no one was with him. No one could recognize him among those who welcomed him. After waiting for some time, he sat in a taxi and went to the place where he had to reach. Everyone was surprised to see this. of the same country It is said about another big industrialist that he likes simplicity. Are vegetarian. Likes street side food items. No matter how busy he is, he spends one day a week with his family. He is not fond of dressing up and wearing branded clothes. Very polite. We often hear similar things about many rich and powerful around the world, how despite having a convoy of expensive cars, they walk on cycles or on foot. They prefer to buy things from street market rather than from brands.The is He cuts the grass in his own garden. Gives water to plants. He buys the goods from the market and brings them himself. He takes great interest in social service and spends a major part of his income on it. Spirituality also appeals to him a lot. The question is, are there really any values of simplicity left in our society? What is the condition of the common man? Branded things may be strong and good to look at, but through decades of various commercial interests, they have been linked to our economic status and social status in such a way that If we don’t have a brand, we don’t deserve to live! The profits of the world’s rich are attached to the brand. Now it may be that these business interests are only of those rich people of the world and the country, whose simplicity we are surprised to hear. Consider them ideal and think that so much money, yet neither show off, nor boast. Relatives from the village keep coming to meet often.
The magic of the brand is visible in their lifestyle. The names of big brands are printed on clothes, shoes, glasses. They also say that the clothes you wear in big cities The shoes you wear, the bags you keep, we can do the same. We can wear the same clothes, eat the same food, live the same way as you. Then what is the difference between you and us. But there is one more thing hidden behind it, which is known to everyone, it is not known anywhere. That is, these days, imitation of any big brand, be it of shoes, clothing or food items, is available on a large scale in the market. These are also easily available at cheap prices according to the local market. In this way the desire to wear the brand is also fulfilled Goes, money is also less and those who want to dress as they want, wear clothes, want to live and tolerate, also join that group. Last year there was a marriage of a relative girl in the village. There were all the cosmetics on his table, on which the names of famous brands from all over the world were written. But the same girl said that all these names were copied. All were made locally, though they weren’t bad to use. In fact, what happens in this type of copying is that minor differences are made in the name and design.So that we can stay away from the grip of law. Many times it seems that whose responsibility will be if any material causes any side effects. In such a situation, it becomes clear that he had said that side effects can be caused by anything… Why defame them only… And then where do people like us go… We too have to do something to show the world. That is, instead of simplicity, the world wants to see fame and imitation. There is no abstinence in using fake things, just that no one should know that they are fake, otherwise What will happen to someone who has gone to get it? This is the reason why the clothes or shoes that are seen with boys and youths, have big brand names on them. People whose simplicity impresses us a lot, sometimes it seems that it is not a strategy, because resourceful people are writing stories of their simplicity, even if they are not proud, people are reading them with great interest. , narrating to others. On the other hand, brands are riding on the heads of the middle class, lower middle class, poor like a genie. Since there is not much money in the pocket, then That’s right.
Vijay Garg Retired Principal Educational Columnist Malout Punjab
