Jammu and Kashmir’s travel and tourism industry is optimistic about the success of OTM Mumbai, expecting it to significantly boost tourist arrivals to the region.
The industry expresses its sincere gratitude to the Honourable Chief Minister, Omar Abdullah, for ensuring Jammu and Kashmir Tourism’s participation in OTM Mumbai, which was initially at risk of cancellation. Special appreciation is also extended to Advisor to HCM Nasir Wani Sogami the Secretary of Tourism, the Director of Tourism Kashmir, and their dedicated team for their support in facilitating this participation.
Trade association leaders have welcomed Chief Minister Omar Abdullah’s commitment to providing an annual calendar of all tourism events and participations for Jammu and Kashmir Tourism, ensuring better planning and coordination. Additionally, he announced the forthcoming establishment of a Tourism Advisory Board to enhance the industry’s strategic direction.
Several key tourism associations have expressed their appreciation to the Chief Minister and the Department of Tourism for their continued efforts in promoting Jammu and Kashmir’s tourism sector who met him with delegation led by Nasir Shah, Chairman – IATO. These include:
• Travel Agents Society of Kashmir (TASK)
• Jammu and Kashmir Tourism Alliance (JKTA)
• Pilgrimage and Leisure Tour Operators Forum (PILTOF)
Association of Kashmir Tour Operators (AKTO)
• Travel Agents Association of India – J&K Chapter (TAAI JKC)
• Indian Association of Tour Operators – J&K Chapter (IATO JKC)
• Association of Domestic Tour Operators of India – J&K Chapter (ADTOI JKC)
TTIG – Tourist Trade Interest Guild
The tourism fraternity looks forward to strengthened promotional efforts and enhanced tourism policies that will benefit the industry and contribute to the economic growth of Jammu and Kashmir.
Jammu & Kashmir Tourism also organized a MICE Meet at Trident, BKC, Mumbai, to promote the region as a prime destination for business events. This initiative is expected to have a long-lasting impact on J&K’s tourism growth by attracting corporate conferences and large-scale events.

