Jammu and Kashmir’s travel and tourism industry has expressed the hope that the successful participation of J&K Government in the OTM will herald more tourist footfall to the UT even as they have thanked the Chief Minister, Omar Abdullah and the Department of Tourism for ensuring participation of the UT in the event.
Expressing optimism on the outcome of the ongoing OTM on tourism industry in J&K, the trade leaders hoped it to significantly boost tourist arrivals to the region.
The stakeholders also thanked Advisor to Chief Minister, Nasir Aslam Wani, Commissioner Secretary Tourism, Yasha Mudgal, Director Tourism Kashmir, Raja Yaqoob for their support in facilitating this participation.
The trade leaders also welcomed Chief Minister’s commitment to provide an annual calendar of all tourism events and participations for Jammu and Kashmir Tourism, ensuring better planning and coordination besides constitution of a Tourism Advisory Board to enhance the industry’s strategic direction.
The tourism industry leaders who met the Chief Minister and expressed their appreciation to him and the Department of Tourism for their continued efforts in promoting Jammu and Kashmir’s tourism sector were led by Nasir Shah, Chairman – IATO and comprised representatives of
Travel Agents Society of Kashmir (TASK), Jammu and Kashmir Tourism Alliance (JKTA), Pilgrimage and Leisure Tour Operators Forum (PILTOF), Association of Kashmir Tour Operators (AKTO), Travel Agents Association of India – J&K Chapter (TAAI JKC), Indian Association of Tour Operators – J&K Chapter (IATO JKC), Association of Domestic Tour Operators of India – J&K Chapter (ADTOI JKC).
The tourism fraternity leaders said they look forward to strengthened promotional efforts and enhanced tourism policies that will benefit the industry and contribute to the economic growth of Jammu and Kashmir.
On the sidelines of OTM, Jammu & Kashmir Tourism also organized a MICE Meet at Trident, BKC, Mumbai, to promote the region as a prime destination for business events. This initiative is expected to have a long-lasting impact on J&K’s tourism growth by attracting corporate conferences and large-scale events.
