Sonamarg: The Adventure Tour Operators Association of India (ATTAOI) convened a key meeting with the Sonamarg Development Authority, local hoteliers, and traders to chart a roadmap for boosting tourism in the region, with a special focus on adventure tourism.
The deliberations centred on expanding adventure activities while ensuring robust safety standards, improving infrastructure, promoting sustainability, and strengthening destination marketing. Participants underlined the need for coordinated efforts among authorities, tour operators, and local stakeholders to enhance the overall visitor experience.
Sonamarg was highlighted as a major hub for trekking, mountaineering, and winter sports, with speakers stressing its immense potential to attract domestic and international adventure enthusiasts. Emphasis was laid on professional training, safety protocols, eco-friendly practices, and seamless coordination to support sustainable tourism growth.
The meeting concluded with a shared commitment to work collaboratively to position Sonamarg as a premier adventure tourism destination, contributing to local livelihoods and the broader tourism economy of Kashmir.
