Jammu, February 9 (KNS): The inaugural event of Financial Literacy Week 2026 for the Union Territories of Jammu and Kashmir and Ladakh was organized today by the Reserve Bank of India Jammu at Hotel Vivanta, Jammu.
The event was graced by Chief Secretary of the Government of UT of J and K, Shri Atal Dulloo, as Chief Guest in the presence of Shri Chandrashekhar Azad, Regional Director, RBI Jammu. It was attended by dignitaries including Ms Rachna Sharma, Secretary, Rural Development and Panchayati Raj Department, Sh Vidhu Shekhar, Additional Deputy Commissioner District Jammu, Sh Deepak Dubey, Joint Director Information Jammu, Shri Vikas Mittal, GM O i C NABARD Jammu, Shri Sunit Kumar, CGM J and K Bank, and controlling heads of banks, apart from other officers and representatives from Government, RBI, banks and financial institutions, UTLBC J and K and Ladakh.
Earlier today, Financial Literacy Week 2026, being observed from February 9 to 13, was inaugurated by RBI Governor Shri Sanjay Malhotra in Mumbai. RBI has been observing Financial Literacy Week every year since 2016 on a specific theme targeted at particular segments of the population. The objective is to spread awareness among people about key financial topics through focused campaigns.
This year the theme is KYC ???????? ??????? ?? ?? ???? ???, KYC Your first step to safe banking. The sub themes are Basics of Know Your Customer, Central KYC Registry and Account Hygiene and Discipline. The intent is to highlight the importance of Know Your Customer as the foundation of safe and secure banking.
In his opening remarks, Shri Chandrashekhar Azad said that last year a countrywide campaign was undertaken at the Gram Panchayat level for saturation of Financial Inclusion schemes.
As part of the initiative, re KYC of bank accounts was carried out by all banks across the country. RBI Jammu, along with banks and other stakeholders in the UTs of Jammu and Kashmir and Ladakh, was associated with the campaign so that KYC re enrolment could be done for eligible account holders in each Gram Panchayat.
To build on the awareness created on re KYC through the campaign, efforts during Financial Literacy Week 2026 are being made to educate the public on KYC in all its aspects. The focus is on clarifying that while KYC is an essential regulatory requirement, it is also simple to comply with as various safe and convenient modes are available. The campaign also seeks to familiarise the public with facilities such as Central KYC, which helps ease the KYC process. It encourages people to stay alert against fake calls, messages and links relating to KYC updation that can lead to financial loss. The campaign is also being used to sensitise people about the serious consequences of becoming money mules by falling prey to inducements.
During the week, the Reserve Bank in collaboration with banks and other stakeholders will organise awareness programmes and outreach activities across the country, including the UTs of Jammu and Kashmir and Ladakh. These initiatives will be sustained throughout the year to ensure a lasting impact. Through this collective effort, RBI aims to reinforce the message that KYC is not just a regulatory formality but a vital step towards ensuring a secure and trustworthy financial ecosystem for all.(KNS)
